2002 News Archives
Libretto Inc. wins awards
Strategic writing firm recognized for work on annual report and print materials
BOSTON, July 19, 2002 – Libretto Inc., a strategic
writing firm based in Boston’s South End, announced
today that two recent projects – an annual report for
the Greater Boston Food Bank and a package of promotional
print materials
New York’s Metro TV – have won awards in national
and international competitions.
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The Greater Boston Food Bank 2001 Annual Report won a
Silver Award from the San Diego, CA-based League of American
Communications Professionals. The report, the second consecutive
that Libretto has written for the Food Bank, received high
marks from the judges for the Letter to Shareholders, Report
Narrative, Readability, and Clarity. Libretto’s creative
partner on the project was the Boston-based design firm
Communication via Design.
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Print promotions written for Metro TV, a New York City-based
local cable television station, received a Silver Award
at the 24th annual BDA Awards Show, held during the PROMAX&BDA
2002 conference in Los Angeles, CA. Libretto collaborated
with Neeson Pearl Creative Group and Dickinson Associates
of Boston in developing the materials.
Libretto provides strategic writing services for organizations
from startups to the Fortune 500, in fields ranging from technology
and healthcare to higher education and services. The firm’s
capabilities include naming and branding, annual reports, Web
writing, print communications, and communications consulting.
Libretto’s experienced team of writers brings consistently
high levels of passion, intelligence, and skill to the business
of words.
Libretto completes multiple projects for RSA Security
BOSTON, May 15, 2002 – RSA Security is a world
leader in developing security solutions that enable companies
to implement trusted e-business processes. Since the fall
of 2001, Libretto has completed approximately 20 naming and writing
projects for the company, including its 2001 annual report.
Many of these projects have been developed in parallel, with
up to four Libretto writers working with RSA’s executives
and marketing directors. In addition to the annual report,
Libretto has completed a diverse mix of projects to date,
including product brochures, case studies, and other corporate
collateral;
internal and external newsletters; and trade show and kiosk
scripts.
"Our collaboration with RSA Security has enabled us to help the company
address a broad range of writing needs in a strategic and timely manner," notes
Neal Kane, president of Libretto. "We’re thrilled to be working
with an innovative market leader who can leverage our capabilities to such
positive
effect."
Libretto Inc. announces award-winning work for a range
of clients
Materials created by strategic writing firm earn honors
BOSTON, MA, May 9, 2002 – Libretto Inc., a strategic writing firm based
in Boston’s South End, announced today that recent projects have earned
honors.
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On-air and print promotions written for Metro TV, a New
York City-based local cable television station, have been
chosen as finalists in the 24th annual BDA Awards Show,
to be held during the PROMAX&BDA 2002 conference in
Los Angeles, CA, on Thursday, June 27. Libretto collaborated
with Neeson Pearl Creative Group of Boston in developing
the promotions.
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A brochure and a catalog created by Libretto for the Art
Institute of Boston won a Silver Medal and a Merit Award,
respectively, at the 17th annual Admissions Advertising
Awards in February. Libretto worked with Boston- based
graphic design firm Minelli Inc. on these pieces.
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A variety of print collateral pieces for Manulife Capital
Corporation and Converge Inc. written by Libretto and designed
by Boston-based kor group were chosen to be published in
the 18th edition of American Corporate Identity Annual.
Libretto provides strategic writing services for organizations
from startups to the Fortune 500, in fields ranging from technology
and healthcare to higher education and services. The firm’s
capabilities include naming and branding, annual reports, Web
writing, print communications, and communications consulting.
Libretto’s experienced team of writers brings consistently
high levels of passion, intelligence, and skill to the business
of words.
©Copyright
2007 Libretto, Inc. |
