2003 News Archives
Libretto helps Cambridge College launch $50 million
capital campaign
BOSTON, October 9, 2003 – Cambridge College has
contracted with Libretto, a strategic writing firm based
in Boston, to develop a range of materials for The Campaign
for
Cambridge College, the school's $50 million fundraising effort,
and for other key initiatives. The college is a national
leader in providing high quality, career-oriented education
to working
adults, especially those of limited means. The campaign will
allow Cambridge College to expand its innovative programs
to reach previously underserved populations, most notably Latino
and Asian communities.
"Our unique focus and track record of success holds a strong appeal for
donors who are concerned about equality and social justice," says Judy Groleau,
Director of the Capital Campaign. "By presenting our story in a clear and
compelling way, Libretto has enabled the fundraising team to focus our donors
in new ways that enable us to create additional possibilities for the populations
that we serve." Libretto has written a case statement for the capital campaign,
and a series of inserts that highlight the range of giving opportunities. Other
deliverables include an annual report, related fundraising brochures, and program
materials for the inauguration of the college’s new president. Many of
these pieces were developed simultaneously, with several Libretto writers working
with different members of the Cambridge College team, and with creative partners
Fahrenheit Design and Project Power.
"It’s an honor to work with an institution that is committed to providing
educational opportunities for overlooked segments of the population," said
Neal Kane, president of Libretto. "We’re proud to help Cambridge
College continue this tradition through the development of these vital tools."
Libretto
completes multiple projects for Sonic Software
BOSTON, March 15, 2003 – Sonic Software, a leading
provider of integration products and services for the real-time
enterprise, has hired Libretto to work on branding and positioning
projects, as well as to create a range of marketing materials
for the company. Libretto’s initial assignment focused
on crafting the company’s new tagline: "Connect
Everything. Achieve Anything." Other deliverables have
included a competitive analysis, elevator pitch, brochures,
data sheets, and case studies. Many of these projects have
been developed simultaneously, with several Libretto writers
working in tandem with Sonic staff at all levels of the organization,
and with our design partner, Stillpoint Studios. "Sonic
is a rapidly growing technology leader," notes Neal Kane,
president of Libretto. "We’ve truly enjoyed helping
the company conceptualize and articulate compelling messages
to its stakeholders through communications that range from
the company tagline to case studies and product collateral."
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