2004 News Archives
Libretto develops website, tagline, and collateral
for Vanu, Inc., a provider of innovative software radio solutions
BOSTON, October
30, 2004 – Libretto today announced that it has
begun work on a variety of projects for Vanu, Inc., a Cambridge-based company
offering the first commercially available software radio solution in which multiple
wireless services and standards can be processed entirely in software. Working
in conjunction with creative partner Forsythe Design, Libretto is developing
a range of materials to support Vanu’s initial marketing efforts, including
a company tagline, product naming, positioning, website, and collateral pieces. “It’s
exciting to work with such an innovative company,” comments Nancy Faris,
senior writer at Libretto. “Vanu’s software radio products have the
potential to change the face of wireless communications, and we’re thrilled
to be part of their creative team.”
Global public health organization Management
Sciences for Health chooses Libretto to develop messaging
and write 2004 annual report
BOSTON, October 15, 2004 – Libretto today announced that it has been contracted
by Management Sciences for Health (MSH) to develop its 2004 annual report, and
to help the organization refine and enhance its messaging and brand identity.
Based in Boston, with over 25 global field offices, MSH is a nonprofit organization
that collaborates with health care policymakers, managers, providers, and consumers
to increase the efficiency, effectiveness, and sustainability of health services
worldwide. Current MSH initiatives include work around HIV/AIDS, tuberculosis,
malaria, and reproductive health. “MSH is making a difference on a global
scale,” comments Dave Demerjian, a writer at Libretto. “We’re
excited to be working with such an important, dynamic organization.”
Libretto completes work on messaging and collateral
for Alcatel Software's eDial, a leading provider of conferencing
and collaboration solutions
BOSTON, October 7, 2004 – Libretto, in conjunction with creative
partner Dickinson Associates, has completed work on a series of print pieces
for eDial, a leading provider of collaboration and conferencing solutions. In
addition, Libretto has developed a new messaging platform for eDial that will
be used across the company’s future communications pieces. “Libretto
knew exactly what we are trying to say and how to best say it,” comments
Peter Anderholm, director of marketing for eDial. “They brought a level
of knowledge and experience to the table that I’ve rarely seen during my
years in this business.”
“eDial is on the leading edge of collaboration software,” comments
Chris Kane, senior writer at Libretto. “We enjoyed the opportunity to help
the company pinpoint and articulate its brand messages, and to create collateral
that helped solidify that positioning.” eDial (www.edial.com) provides
conferencing and collaboration products to enterprises and service providers.
The Waltham, MA- based company is a division of Alcatel, a major provider of
telecommunications solutions worldwide.
Libretto begins multiple projects for The Summit Country
Day School
BOSTON, May 26, 2004 – Libretto is currently working
on a major marketing and branding initiative for The Summit
Country
Day School, a private Catholic secondary school
in Cincinnati. Deliverables include a new tagline, a complete set of admissions
materials, new content for the school’s website, and the creation of development
pieces to support a $35 million capital campaign. Work on these projects is being
completed in conjunction with creative partner kor group.
The Summit, an independent, co-educational, college-preparatory
school, was founded in 1890, and serves over 1,100 students in
grades pre-K through 12. "We
are thrilled to have the team of kor group and Libretto working with us on these
projects," comments Kelly Schiess, director of admission at The Summit. "They
truly understand the direction that we are moving in, and they bring an enormous
amount of intelligence and passion to the table."
"It’s a pleasure to be involved with an organization so committed
to creating a complete educational experience for students," says Neal Kane,
president of Libretto. "We are looking forward to helping create a strong
brand identity for The Summit that reinforces the key elements of the school’s
mission, and materials that articulate this identity."
Libretto helps launch ReadyAbout Gear
BOSTON, January 20, 2004 – Libretto has completed
a variety of multimedia projects for ReadyAbout Gear, an
innovative new company that provides clothing and gear
for women who sail.
Libretto developed content for ReadyAbout Gear's initial
product catalog and the company's e-commerce website, www.readyaboutgear.com.
Other deliverables have included trade show booth panels,
email
announcements, press releases, and garment hang-tags. Libretto
developed many of these projects with creative partners
Hecht Design and Project Power.
"Libretto was an invaluable partner as we prepared to launch the company," says
Barbara Christie, president of ReadyAbout Gear. "The experience and skill
that they brought to their work was matched only by their passion, enthusiasm,
and commitment to our vision." ReadyAbout Gear is closely affiliated
with ReadyAbout, a non-profit organization that empowers women who have been
victims
of domestic violence by teaching them the fundamentals of sailing. Proceeds
from ReadyAbout Gear's operations help sustain and expand the ReadyAbout
program.
"ReadyAbout Gear not only creates exciting opportunities for women in the
sailing community, but also helps support victims of domestic violence," comments
Neal Kane, president of Libretto. "We are proud to be associated with
an organization that combines innovative products with a socially responsible
vision."
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2007 Libretto, Inc. |
