2005 News Archives
Libretto
begins work on a new website for Pace Law School
BOSTON, October 25, 2005 – Having recently completed a new viewbook for
Pace Law School, Libretto is now addressing the challenge of reinvigorating the
school’s website. Founded in 1976 in White Plains, NY, Pace is known for
its comprehensive and integrated approach to the study of law, which focuses
on the combination of knowledge, skills, and real-world experience, as well as
for its leadership and excellence in the area of Environmental Law programs.
Pace’s new messaging centers around the vision of Stephen J. Friedman,
the school’s new dean. Friedman believes that law schools must do a better
job of preparing students for the realities of being a practicing attorney. As
Libretto articulated in the dean’s letter in the front of the new viewbook, “At
Pace Law School, you won’t just learn how to think like a lawyer. You’ll
become one.”
Says Nancy Faris, senior writer at Libretto, “We are proud to be working
with such a revered school and honored to be chosen for two critical marketing
efforts as Pace celebrates its 30th anniversary.”
Libretto completes
website and collateral materials for Covergence, developers of real-time communications
technology
BOSTON, October 25, 2005 – Libretto recently created a new website and
collateral materials for Covergence, a Maynard, MA-based company that developed
a solution that ensures the quality and reliability of real-time Voice over IP
(VoIP) communications. Covergence’s Eclipse™ is the first unified
security and management solution for all SIP-based applications and services,
enabling service providers and their corporate customers to reap the promised
benefits of VoIP technology.
According to Rod Hodgman, vice president of marketing for Covergence, “Libretto
staff quickly grasped the technical issues and were able to clearly express the
critical business benefits of our technology. We’re very pleased
with the quality of the work and their ability to deliver multiple projects
on
deadline.”
Libretto worked closely with Hodgman to learn the Covergence and Eclipse
value propositions, then articulated the benefits in messaging tailored
to the company’s
two audiences: service providers and enterprises. Collaborating with design
partner Kathy Forsythe, Libretto developed a website that easily guides
readers to the
level of information they need, and a series of brochures that provides
an overview of Covergence's products and solutions.
“It’s always exciting to learn and write about solutions that are
innovative and important,” says Libretto Senior Writer Jason Rubin. “While
it requires some up-front work to absorb the technical aspects, the payoff
is in being able to craft compelling copy for both online and print media.”
Libretto
completes conference guidebook for the American Institute of Graphic Artists
(AIGA)
BOSTON, October 11, 2005 – Libretto is proud to announce its recent collaboration
with Stolze Design to produce the 2005 AIGA National Design Conference guidebook.
First held in Boston 20 years ago, the annual weekend conference brings together
design professionals from around the US to facilitate the exchange of ideas,
establish connections between artists, improve knowledge and skill, and celebrate
the graphic arts. The guidebook is a unique way to introduce guests to the conference’s
host city while celebrating the medium of graphic design. Inspired by an AIGA
guidebook made almost 20 years ago, this year’s book features contributions
by 25 Boston designers, who were asked to submit graphic depictions and verbal
descriptions of their favorite Boston landmark, eatery, or other point of interest.
The result is a beautiful keepsake brought together by collaboration between
a number of creative professionals – truly in the spirit of AIGA.
“AIGA is a wonderful resource for designers and creative professionals
that encourages collaboration and furthers the field of design,” says Neal
Kane, president of Libretto. “We were grateful for the opportunity
to work on this exciting project with a number of talented area designers
and are very
pleased with the result.”
Libretto begins work on materials for Wellesley College's
annual giving program
BOSTON, June 1, 2005 – Libretto, along with creative partner WGBH, is developing
a series of print and direct mail materials to support Wellesley College’s
annual giving efforts. The annual giving program allows Wellesley to offer competitive
financial aid packages, preserve campus buildings and grounds, develop new learning
technologies, and make key library acquisitions. Materials being developed by
Libretto include a series of mailers and letters, print advertising, and a donor
report. “Wellesley College is committed to providing a high-quality liberal
arts education to women who will make a difference in the world,” comments
Neal Kane, President of Libretto. “We’re proud to be working on materials
that will help the college continue this tradition.”
Admissions brochure written for Berklee College of
Music wins prestigious Gold Award
BOSTON, March 10, 2005 – Libretto is pleased to announce that a brochure
created for the Berklee College of Music in Boston has won a prestigious award
from the Council for Advancement in Support of Education. Libretto and creative
partner kor group developed the brochure, which highlights Berklee’s instrumental,
vocal, and ensemble programs. The piece was given a Gold Award in the Special
Purpose Communications category for District 1, which includes leading schools
in New England and Northeastern Canada. “Berklee students and faculty are
truly committed to – and passionate about – music,” comments
Neal Kane, president of Libretto. “We’re thrilled to have worked
on a piece that speaks to this passion, and delighted that it has been recognized
in this manner.”
Libretto begins work on various projects for Trinity
Pharma Solutions, a provider of data management solutions
for the biotech and pharmaceutical industries
BOSTON, March 10, 2005 – Libretto today announced
that it has partnered with Fahrenheit Design to begin work on
a range of projects for Trinity Pharma Solutions, a Waltham-based
company that helps specialty pharmaceutical and biotechnology
firms develop and implement data systems that support the commercialization
of their products. Trinity Pharma Solutions was spun off from
corporate parent Trinity Partners last year, and Libretto is
developing materials that support its launch as a stand-alone
entity, including a new company tagline, brochure, website, and
other collateral. “Trinity Pharma Solutions plays a key
role in bringing crucial medicines to the marketplace,” comments
Jason Rubin, a senior writer at Libretto. “Similarly, we’re
excited to be playing a key role in helping them develop a distinctive
brand position supported by compelling marketing materials.” The
Trinity Pharma Solutions website can be viewed at www.trinitypharmasolutions.com.
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2007 Libretto, Inc. |
