2006 News Archives
Libretto president speaks at industry events
BOSTON, October 18, 2006 – Libretto president Neal Kane
today made a presentation to RISC (Regional Independent School
Communicators), an organization of communications practitioners
at independent schools across New England. Kane’s presentation,
which took place at the Dana Hall School, focused on strategies
communication professionals can use to keep the writing-related
aspects of their projects fresh and vital. His talk was illustrated
with examples from Libretto’s portfolio of projects for
educational institutions, including viewbooks, case statements,
and interactive projects.
Kane also spoke in May at the annual meeting of the Boston chapter of the American
Institute of Graphic Arts (AIGA), the nation’s leading professional association
for designers. Entitled “What the Writer Saw: Reflections On 20 Years
in the Design Community,” his talk focused on lessons learned over the
course of two decades of collaboration with the Boston design community.
“Many of Libretto’s most rewarding projects have resulted from our
relationships with design firms and educational institutions,” notes Kane. “It’s
very gratifying to share the collective insight of the Libretto team with colleagues
and professionals who value excellent writing, and appreciate the critical role
that messaging plays in successful communications.”
Libretto supports Pine
Street Inn’s fundraising efforts with inspiring name
BOSTON, June 12, 2006 – Pine Street Inn is one of the largest not-for-profit
organizations in Boston, offering shelter and housing services to the homeless
community. This year, Pine Street Inn, rather than hold its annual fundraising
dinner, opted to hold a fundraising breakfast, and came to Libretto to name the
event. Libretto coined the title “Home Remedy,” a name representing
the aid and comfort Pine Street offers its guests. The breakfast, held on April
11, included a silent auction and featured New England Patriots Chairman and
CEO Bob Kraft as keynote speaker.
Libretto has worked with Pine Street in the past, most recently on an ad campaign
promoting the Inn’s holiday gift card fundraiser. One of Pine Street Inn’s
shelters is located near the Libretto office, and Libretto’s frequent collaborations
with them exemplify the qualities of a good neighbor.
“The idea behind Home Remedy is that more than any other New England organization,
Pine Street Inn is making great strides towards addressing issues about shelter
and housing,” says Libretto President Neal Kane. “Working with Pine
Street Inn gives us the opportunity to devote our heart, soul and expertise to
an effort we believe in deeply.”
Libretto creates 150
pages of Web content for Iron Mountain
BOSTON, June 15, 2006 – Libretto recently completed one of the more ambitious
projects in the company’s recent history: 150 new pages of Web content
that were used to help information management leader Iron Mountain revamp its
website. Founded in 1951, Iron Mountain is a trusted partner to more than 90,000
organizations throughout the world, delivering an array of solutions that help
reduce the risks associated with information protection and storage.
This highly complex project was successfully completed within three months. It
required Libretto’s team of five writers to work closely with more than
25 key company stakeholders to ensure that copies and reviews remained on schedule. “Each
of us had to digest and repurpose an enormous amount of information in a incredibly
short timeframe,” comments Chris Kane, project manager and senior writer. “What’s
more, all of the new material had to share a consistent voice. The result is
a comprehensive yet manageable site that’s user-friendly and easy to understand.”
In addition to content describing the company’s products and services,
Libretto also worked with Iron Mountain to implement content for more than 15
solution areas, in support of a new sales initiative.
Since the re-launch of www.ironmountain.com, Libretto has continued to provide
strategic writing services to Iron Mountain, successfully completing projects
for both Web and print applications.
©Copyright
2007 Libretto, Inc. |
