Bucknell University - Mini viewbook

Bucknell University, a leading private liberal arts university in Central Pennsylvania, engaged Libretto and design partner kor group to shape a comprehensive strategy for its admissions-related communications program. The new strategy includes both offline and online components that span the entire admissions process, targeting students beginning in their sophomore year of high school and continuing through matriculation.

The first step in the realization of that strategy was the creation of a mini-viewbook targeted to prospective students based on the theme “From Inspiration to Achievement.” Drawing on wide-ranging interviews with faculty, staff, senior administrators, and students, Libretto concisely outlined the University’s academic offerings, student life programs, and other unique offerings in an elegant, beautifully designed and photographed 16-page brochure.

As a result of the successful admissions initiative, the Libretto/kor group team has been chosen to assist in high-level communications efforts related to Bucknell’s fundraising strategy.

©Copyright 2008 Libretto, Inc.