Boston Design Center

The Boston Design Center (BDC) is one of approximately 20 design centers in the United States that sell luxury home furnishings to the trade. For several years, BDC has offered a designer referral program to consumers. That program recently evolved into a membership-oriented service that offers additional benefits for clients, including extensive access to designer showrooms and several hours of design consultation.

Libretto, working in conjunction with creative partner Stillpoint Studios, was asked to help launch the revamped program with a name. Libretto’s winning candidate was Plush, a name that generates the tangible sense of luxury and style that characterizes the program. Libretto subsequently collaborated with Stillpoint on the initial round of program advertising, which educates readers about the exclusive benefits gained through a Plush membership.

"Libretto came up with a name for our new member program that speaks to its exclusivity and uniqueness, and is at the same time clever and fun. The name, along with advertising developed by Libretto created around it, has resulted in a highly successful launch for our Plush program.”
- Alexis Contant, Vice President of Marketing, Boston Design Center

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