The New York Junior League

The New York Junior League (NYJL) is a 103-year-old nonprofit organization dedicated to developing the leadership potential of women and improving communities in New York City. Housed in a New York City landmark building, the NYJL’s headquarters are in critical need of repairs and modernization to meet the needs of this dynamic volunteer organization. Libretto helped kick-start the League’s $3 million campaign for building improvements and endowment funds. Libretto came up with campaign theme of “Building Opportunities” to reflect both the needs and mission of the League. Along with creative partner studio-e, Libretto created a compelling and persuasive brochure that makes the case for the campaign through facts about the organization’s history and mission, and a highly readable question and answer section.

“Libretto helped the New York Junior League make a persuasive capital appeal to our 3,000 women volunteers. They listened to us and helped craft a message that wove our legacy of service in New York City to the modern realities of an aging infrastructure ill-suited to meet our present and future needs. The proof has been in the Campaign’s success: in less than six months, we passed the $1 million mark. Building Opportunities speaks to all we offer New York City’s most at-risk populations, and the leadership and training opportunities we offer our women volunteers.”
- Mary Beth Tully, Past President, New York Junior League

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