Pine Street Inn

Libretto has a dynamic and positive working relationship with Pine Street Inn, New England’s largest homeless shelter and our neighbor in the South End. Our work with Pine Street has ranged from branding initiatives to serving dinner to guests at the Inn.

One of Pine Street’s fundraising initiatives involves selling holiday cards that feature the work of local artists to local organizations. Libretto worked with our creative partner, Dickinson Associates, to create a direct mail piece promoting card sales. For an advertisement about the holiday card program, we brainstormed ideas that would allude to both the cards themselves and the plight of Boston’s homeless. Readers whose eyes are initially drawn to the card are then surprised by the ad’s compelling message.

“Pine Street’s corporate holiday card sales were the best in three years, and much of the credit goes to Libretto. As always, working with their creative team was a pleasure; they are true wordsmiths, and the finished product is always polished and effective.”
- Shepley Metcalf, Director of Communications, Pine Street Inn

> View a PDF

©Copyright 2008 Libretto, Inc.