RFK

The Robert F. Kennedy Children’s Action Corps is a leading child-welfare agency in Massachusetts. Founded in 1969 as a memorial to the late Robert F. Kennedy, the agency provides a variety of services and programs to help at-risk children and youths learn to lead productive, healthy, and happy lives.

Libretto, along with design firm Tank, was contracted in 2007 to create a new RFK Children’s Action Corps website. Libretto first developed simple, intuitive architecture that eliminated redundancies in the agency’s old website. We then wrote or edited 30 pages of content, including information on the agency’s overall mission and 13 different programs and facilities. Now a comprehensive resource for the Action Corps, the new website contains fewer pages yet more detail than the former site. In addition to being more visually attractive, it’s also easier to read and to navigate.

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