RSA Security / Customer Stories

As a leading provider of identity and access management solutions, with over 16,000 customers worldwide, RSA Security understands the credibility and value built through customer testimonials. Over the past several years Libretto has written more than 25 case studies for the company. In addition to researching, interviewing, and writing, Libretto often assists in conceptualizing stories, managing the revision and approval process, and synthesizing feedback from multiple reviewers.

For example, to highlight RSA Security’s track record in helping organizations comply with the Health Insurance Portability and Accountability Act (HIPAA), Libretto created customer success stories that featured leading institutions such as Blue Cross & Blue Shield of Kansas City. These stories highlight how RSA Security solutions help to facilitate regulatory compliance, and demonstrate how the company supports healthcare providers’ strategic objectives by helping to enhance the quality, immediacy, and continuity of patient care.

Libretto has also written case studies to support RSA Security applications targeted to the consumer online banking market. These include a customer story on Credit Suisse Group, whose 250,000 retail and private banking clients use RSA SecurID tokens to securely access their online bank accounts. The story demonstrated how the RSA Security solution addressed customer needs for security, portability, and ease of use.

We have come to rely on the Libretto team to handle the entire cycle of a customer story – from the initial interview to the final approval. Because they take the time to fully research each story and work closely with our customers on every step of the information-gathering and approval process, they always produce pieces that align with RSA Security’s strategic focus. Libretto knows our business inside and out, and as a result their work is always on target.

- Christine Nolan, Customer Reference Program Manager, RSA Security

> View a PDF of the Blue Cross Blue Shield customer story
> View a PDF of the Credit Suisse customer story

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