Solaris

When Sun Microsystems needed a name for a new workstation, they contracted with Libretto to generate a series of candidates. Libretto brainstormed a number of ideas, focusing on names that would help extend and enhance the equity of Sun Microsystems’ master brand.

The client gravitated quickly to the name “Solaris,” the Latin word for “sun.” Due to a shift in the client’s product marketing strategy, Sun eventually decided to market the new workstation as the 386i. However, the company later adopted the Solaris name for its version of the UNIX operating system. Almost 15 years later, Solaris remains one of the most widely recognized brands in the technology industry.

©Copyright 2008 Libretto, Inc.