Cambridge Heart
Cambridge Heart is a developer of innovative medical technologies
that detect individuals at risk for sudden cardiac death. Libretto
has written each of Cambridge Heart’s annual reports since the
company went public in 1996. The 2001 report featured the theme
“Beginning Our Ascent,” which documented the company’s efforts to
build commercial acceptance for its technologies.
Working with our creative partner, Dickinson Associates, Libretto
crafted a story that gave emphasis to various areas of strategic
focus, such as validating medical research and the expansion of
Cambridge Heart’s sales infrastructure. As in past years, language
in the annual was carefully shaped to appeal to audiences ranging
from clinicians to investors.
>> View an excerpt from the annual report
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