Cambridge Heart

Cambridge Heart is a developer of innovative medical technologies that detect individuals at risk for sudden cardiac death. Libretto has written each of Cambridge Heart’s annual reports since the company went public in 1996. The 2001 report featured the theme “Beginning Our Ascent,” which documented the company’s efforts to build commercial acceptance for its technologies.

Working with our creative partner, Dickinson Associates, Libretto crafted a story that gave emphasis to various areas of strategic focus, such as validating medical research and the expansion of Cambridge Heart’s sales infrastructure. As in past years, language in the annual was carefully shaped to appeal to audiences ranging from clinicians to investors.

>> View an excerpt from the annual report

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