Clare

Semiconductor manufacturer CP Clare contracted with Libretto to revisit its name in light of the company’s strategic shift away from component manufacturing to more sophisticated application specific integrated circuits (ASICs). After exploring various name candidates, the company decided to leverage its existing brand equity by relaunching with the name “Clare,” a new logo, and a tagline that would articulate the company’s broader product line.

The company tagline created by Libretto, “Micro Chips, Macro Solutions,” reflects the transition from a component-oriented to a solutions-oriented focus. To build support for the new corporate image, Libretto also worked with the client to develop announcement materials, advertising, and new website content.


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