Community Research Initiative (CRI)

After 12 years of helping thousands of people live longer, better lives through HIV/AIDS drug research and related services, CRI decided to issue its first annual report in 2000. Libretto was asked to create a report that relayed two important messages: that the non-profit had achieved a significant track record of success over the years; and that the AIDS crisis was far from over, with new drugs and funding sources still urgently needed.

To express these messages effectively, Libretto addressed both the science involved in CRI’s work and the personal impact the organization has on people’s lives. After conducting interviews with CRI’s research director and several drug trial participants, we were able to craft language that was clear and persuasive, providing intellectual substance and emotional appeal for clinicians and lay people alike. We also collaborated with our design partner, Dickinson Associates, to develop a timeline linking CRI’s history with key milestones in the global fight against HIV/AIDS.

>> View an excerpt from the annual report

<< Back to Clients List


©Copyright 2006 Libretto, Inc.