Huntington Theatre Company

Based at Boston University, the Huntington Theatre Company is one of New England’s leading professional theatres. One of the Huntington’s primary goals for its 2001 season was to increase overall subscriptions, with a particular focus on younger subscribers. Working with our creative partner, kor group, Libretto was asked to write the brochure and direct mail pieces that would serve as the centerpiece of the subscriber acquisition efforts.

Libretto’s writers conducted a market research survey, reviewed scripts slated to be performed that season, and interviewed many of the directors and performers associated with those works, including Artistic Director Nicholas Martin and playwright Christopher Durang. The resulting brochure focused on the theme “Come to the Huntington Theatre and Be Transformed.” The direct mail piece featured personal ads “written” by characters from the various plays.

>> View an excerpt

<< Back to Clients List


©Copyright 2006 Libretto, Inc.