Whitehead Institute-MIT BioImaging Center

The Whitehead Institute-MIT BioImaging Center is a groundbreaking “virtual institution” that brings together a diverse group of MIT faculty, researchers, and students who apply sophisticated imaging techniques and computational methods to increase understanding of complex cellular processes. The BioImaging Center website needed to:

• Describe the process of biological imaging to those unfamiliar with the tools and techniques of the discipline

• Eventually serve as a portal for fielding service requests and providing researchers worldwide with remote online access to powerful microscopes

The highly interactive site required text that spoke both to the uninitiated and to the experienced biological imaging practitioner. This required that Libretto be able to absorb and understand highly technical information. After several meetings with the director of the BioImaging Center and a graduate research fellow, we wrote the various pages and descriptions of animations derived from actual experiments. Crafted in collaboration with Interactive Factory, our design partner, the site positions the BioImaging Center at the forefront of this revolutionary technology and provides a virtual headquarters for its various activities.

“We wanted to tell a single story that different people could understand. From our initial discussions, Libretto quickly and accurately drafted text that achieved this goal. The process went very smoothly because of their ability to absorb and then distill the science.”
– Paul Matsudaira, Director, Whitehead-MIT BioImaging Center

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