PTC

PTC develops, markets, and supports flexible engineering solutions that enable collaborative product commerce. Working in conjunction with our creative partners, The Jack Morton Company and kor group, Libretto was asked to create a tagline that would reflect the company’s evolution toward an Internet-driven business model. The tagline would be introduced in conjunction with a shift in the corporate name — from Parametric Technology Corporation to PTC — and a new logo.

The chosen tagline, “Shaping Innovation,” reflects an emphasis on both manufacturing (products are literally shaped during the manufacturing process) and collaboration (people shape them). The tagline was subsequently adopted as a seminar theme and as a discrete area on PTC’s website. During this same time frame, Libretto also wrote PTC’s 1999 annual report.


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