Why Libretto?
In a world dominated by visual media, Libretto believes deeply
in the power words have to illuminate, motivate, instruct,
and inspire. We bring that belief to every job, whether it’s
a naming project for a homeless shelter, the first annual report
for a telecom innovator, or a website for one of the world’s
most prestigious universities.
Using words as our tools, Libretto gives life to your ideas
and voice to your vision. We help you articulate your differentiators,
promote your offering in an honest and compelling light, and
make a positive, lasting impression. Our strengths include:
Strategy linked with implementation
As one of New England’s leading providers of strategic messaging
and writing services, Libretto brings a wealth of expertise to
every project. We can help you solidify a long-term marketing
strategy, analyze your competitors’ communications, or
craft a clear value proposition. Once this groundwork is established,
we can execute the writing component for virtually any element
of your communications strategy.
An in-depth understanding of design
Words, however well chosen, only tell half your story. For
your communications to achieve maximum impact, copy and design
must be tightly integrated, with each element reinforcing and
amplifying the other. From the project kickoff until final
production, Libretto works with your design team to ensure
that text and visuals evolve in step with each other, and in
harmony with your goals. If needed, we will gladly refer you
to one of our creative partners, whose ranks include some of
the most respected firms in the Greater Boston area.
Breadth, depth, versatility, and
speed
The Libretto team consists of senior professionals who are
well versed in a wide range of vertical industries and communication
specialties. We are not a virtual collaborative of freelancers – we
are a true company with considerable bandwidth and extensive
in-house resources. Averaging 12 years of experience in the
field, our staff brings exceptional breadth, depth, versatility,
and speed to your diverse communications challenges.
A steady hand at the wheel
Libretto helps you navigate through the twists and turns of
a project, staying focused on an efficient process, timely
delivery, and disciplined cost management. We work closely
with you to define your priorities, articulate key themes and
messages, and achieve consensus within your organization. This
helps ensure that your project stays on schedule and within
budget, and that your stakeholders enjoy a sense of ownership
in the finished product.
A working style that adapts to yours
Some of our clients prefer to work with the same lead writer
on every project. Others have a volume of work or a large project
best served by a team of writers. Whichever approach you prefer,
Libretto can accommodate your needs. Our professional practice
is based on proven workflow processes that quickly focus our
best talents and ideas on your unique communications challenge.
Virtually every first draft is reviewed by at least two members
of our team before being sent to the client. This helps ensure
the highest possible quality and consistency across multiple
projects and media.
Three simple measures of success
For every project, our standard of success is to leave the
client feeling great about the finished product, delighted
with the creative process, and happy to have worked with our
team. In accomplishing these goals, we help ensure our clients’ success,
and our own.
©Copyright 2008 Libretto, Inc. |
