Libretto helps organizations articulate
what they do, believe, and hope to achieve.
The Nexus of Brilliance and Wonder
What We Believe and Hope to Achieve
Our shared values solidify and enrich our relationships with each other, with our partners, and with our clients.
Hello, Drawing Board
What happens when your first try doesn't produce a winner? Here are several steps we follow when faced with a second trip to the drawing board.
"You can have positive fallout. What if you're talking about a piñata?"#OverheardatLibretto
"Four writers. Ten minutes. One comma."#OverheardatLibretto
It's not all rainbows and unicorns.Libretto Mantra #3
More on this as it deteriorates.Libretto Mantra #2
Do not hurry; do not rest.Libretto Mantra #1
It doesn't take a lot of time, but it doesn't take no time.Libretto Mantra #4
This isn't a library, and it isn't a playground.Libretto Mantra #5
Two people is not a collaboration.Libretto Mantra #6
No fault, no blame.Libretto Mantra #7
Trust, but verify.Libretto Mantra #8
How to Build an Ad Campaign from a Messaging Platform
A messaging platform provides an expansive library of ideas that can be developed into overarching concepts for an ad campaign.
The Secret Weapon of Great Persuaders
It’s possible to get people to adopt your side if it helps them achieve consonance within themselves.
12 Steps to a Successful Campaign Theme
Extracting the needle of a theme from the haystack of the language is a daunting process. Here are some points to keep in mind when faced with developing a theme for a major effort.
Our longstanding familiarity with the South End was put to good use developing a name and story to help our neighbors succeed in Boston’s intensely competitive luxury rental market.
To reinvigorate their community, Emmanuel College engaged Libretto for a total brand refresh.