In order to raise awareness and increase enrollment at this all-boys, Xaverian Brothers-sponsored school in Shrewsbury, Massachusetts, Libretto developed a messaging platform, admissions viewbook, brand book for internal audiences, and an online advertising campaign.
The institutional messaging platform was organized around three brand pillars: Purpose, Preparation, and People. We developed a theme for the admissions efforts—Where great promise becomes outstanding character—which inspired the creation of both print and online materials, and served to reinforce the school’s identity among students, faculty, families, and alumni.
Libretto also developed content for online advertising across multiple platforms, including Google AdWords, Facebook, and Instagram. Ultimately, our efforts resulted in a dramatic increase in both inquiries and applications, setting the stage for a bright future at Saint John’s.