During our first conversation with Dr. Jeffrey Sachs, director of the Earth Institute at Columbia University, he explained, “I can relate my story in an hour; I need you to help me tell it in 15 minutes.”
This is the kind of assignment we live for: Translating a global thought leader’s ideas into compelling, accessible content that motivates a smart, caring audience.
We consolidated the Earth Institute’s nine areas of focus into four pillars: Research, Education, Action, and Outreach. In addition to working with Dr. Sachs and other key stakeholders to finesse EI’s messaging platform, we also developed a theme for the Institute’s $300 million fundraising campaign – Unprecedented Challenges, Extraordinary Solutions. Libretto also contributed content for collateral materials and a customizable donor presentation featuring other world-renowned EI faculty members drawn from the more than 800 scientists who work with the more than 30 research centers at the Institute.