A Font Company No Longer Typecast
Services
- Communications Strategy
- Institutional Messaging
- Advertising
- Web Writing
The origins of global type leader Monotype extend back to 1887. Through the hot metal, phototypesetting, and digital eras, Monotype has maintained its leadership in innovation and quality.
In 2012, the company’s marketing executives felt that the Monotype brand voice and image had become outdated and was in need of a refresh. Enter Libretto, who was engaged to develop a new and authentic narrative for the company in conjunction with our creative partner, Stoltze Design.
After interviewing numerous internal subject matter experts, we recast the company’s impressive but complex story into a compelling narrative focused on Monotype’s three essential brand pillars: type, technology, and expertise. Through a stunning capabilities brochure and new content for high-traffic areas of the corporate website, we were able to give Monotype a contemporary voice worthy of its industry-leading products and services.
