We marry vision and voice.

Clients often engage us to define the contours and parameters of their emerging communications initiatives.

“What’s the best way to align our high-level communications with our strategic planning?”
“How should we engage lead donors for a campaign?”
“How can we differentiate our school from our peers?”

Libretto helps clients address the complex questions that drive their thinking and planning around strategic communications—quickly and insightfully.

Our discovery centers on conducting substantive, far-ranging conversations with vital stakeholders. Whether we’re speaking with a group of high school students or a MacArthur Fellow, Libretto brings intellectual curiosity, empathy, and good humor to every discussion. We prepare thoroughly, balance focus with spontaneity, and guide interviews that are thought-provoking and enjoyable for all participants. This process yields robust findings that illuminate the way forward and propel the development of messaging and content.

Listen to Ian and Neal discuss some of their favorite moments from discovery interviews on our podcast, Well Put.

An ambitious messaging platform helps leaders, fundraisers, and communications staff speak with a more engaging, unified voice. The platforms we develop bring organizations into alignment around who they are, what they do, and where they’re headed. That shared vision is crystallized through compelling, evocative language that can include an elevator pitch, pillars, key messages, and audience messages. We then conduct message training sessions that help essential stakeholders engage with and implement core elements of their platform. Libretto is also a recognized leader in developing exceptionally powerful names and themes for fundraising campaigns and other initiatives.

With a robust messaging platform in hand, Libretto can create superb public-facing content, from web copy and donor presentations to viewbooks and case statements. While our roots are in writing, we work in close partnership with designers, videographers, web developers, and other creators to shape final products that surprise, delight, and achieve your strategic goals.

On a recent episode of Libretto’s podcast, Well Put, Adrian and Ian talked about their process for writing a great first sentence. Give it a listen.