Libretto helps organizations articulate 
what they do, believe, and hope to achieve.

Project spotlight

The Nexus of Brilliance and Wonder

Round two

Hello, Drawing Board

What happens when your first try doesn't produce a winner? Here are several steps we follow when faced with a second trip to the drawing board.

by Neal Kane
Putting it together

How to Build an Ad Campaign from a Messaging Platform

A messaging platform provides an expansive library of ideas that can be developed into overarching concepts for an ad campaign.

by Adrian Pio

"You can have positive fallout. What if you're talking about a piñata?"


"Four writers. Ten minutes. One comma."


It's not all rainbows and unicorns.

Libretto Mantra #3

More on this as it deteriorates.

Libretto Mantra #2

Do not hurry; do not rest.

Libretto Mantra #1

It doesn't take a lot of time, but it doesn't take no time.

Libretto Mantra #4

This isn't a library, and it isn't a playground.

Libretto Mantra #5

Two people is not a collaboration.

Libretto Mantra #6

No fault, no blame.

Libretto Mantra #7

Trust, but verify.

Libretto Mantra #8