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All Pro Clients: A Football Analogy

Just as there are various positions and personnel in any pigskin contest, so too there are various roles that a client must play when engaging with a creative team on a project.

by Jason M. Rubin

"You can have positive fallout. What if you're talking about a piñata?"

#OverheardatLibretto

"Four writers. Ten minutes. One comma."

#OverheardatLibretto

It's not all rainbows and unicorns.

Libretto Mantra #3

More on this as it deteriorates.

Libretto Mantra #2

Do not hurry; do not rest.

Libretto Mantra #1

It doesn't take a lot of time, but it doesn't take no time.

Libretto Mantra #4

This isn't a library, and it isn't a playground.

Libretto Mantra #5

Two people is not a collaboration.

Libretto Mantra #6

No fault, no blame.

Libretto Mantra #7

Trust, but verify.

Libretto Mantra #8