Libretto helps organizations articulate
what they do, believe, and hope to achieve.
Objective: Achieve Consensus Among 300 Clients
How to Build an Ad Campaign from a Messaging Platform
A messaging platform provides an expansive library of ideas that can be developed into overarching concepts for an ad campaign.
"You can have positive fallout. What if you're talking about a piñata?"#OverheardatLibretto
"Four writers. Ten minutes. One comma."#OverheardatLibretto
It's not all rainbows and unicorns.Libretto Mantra #3
More on this as it deteriorates.Libretto Mantra #2
Do not hurry; do not rest.Libretto Mantra #1
It doesn't take a lot of time, but it doesn't take no time.Libretto Mantra #4
This isn't a library, and it isn't a playground.Libretto Mantra #5
Two people is not a collaboration.Libretto Mantra #6
No fault, no blame.Libretto Mantra #7
Trust, but verify.Libretto Mantra #8
From Turin to the Moon
When my second son had just – only just – turned two months old, we packed up our belongings and our older child and boarded a plane to Italy.
The Secret Weapon of Great Persuaders
It’s possible to get people to adopt your side if it helps them achieve consonance within themselves.
5 Things Communications Professionals Can Learn From Novelists
In my professional life, I rely on many of the rules I learned in writing workshops.
Wentworth Institute of Technology
Wentworth students apply innovation to meet the world's challenges. Libretto used great writing to address Wentworth’s.