Libretto helps organizations articulate
what they do, believe, and hope to achieve.
Where Innovation Is In the Making
All Pro Clients: A Football Analogy
Just as there are various positions and personnel in any pigskin contest, so too there are various roles that a client must play when engaging with a creative team on a project.
"You can have positive fallout. What if you're talking about a piñata?"#OverheardatLibretto
"Four writers. Ten minutes. One comma."#OverheardatLibretto
It's not all rainbows and unicorns.Libretto Mantra #3
More on this as it deteriorates.Libretto Mantra #2
Do not hurry; do not rest.Libretto Mantra #1
It doesn't take a lot of time, but it doesn't take no time.Libretto Mantra #4
This isn't a library, and it isn't a playground.Libretto Mantra #5
Two people is not a collaboration.Libretto Mantra #6
No fault, no blame.Libretto Mantra #7
Trust, but verify.Libretto Mantra #8
Top 4 Qualities of Effective Fundraising Appeals
As we approach year’s end, we’re entering the season of fundraising appeals. So what are the ingredients of an effective ask?
What Makes a Memorable Name?
Our experience has shown that four qualities consistently make for memorable, effective names.
4 Signs Your Organization Needs a Messaging Guide
Not every organization or institution needs a messaging guide, but there are some telltale signs you may want to consider creating one.