Libretto helps organizations articulate
what they do, believe, and hope to achieve.
The Nexus of Brilliance and Wonder
Hello, Drawing Board
What happens when your first try doesn't produce a winner? Here are several steps we follow when faced with a second trip to the drawing board.
How to Build an Ad Campaign from a Messaging Platform
A messaging platform provides an expansive library of ideas that can be developed into overarching concepts for an ad campaign.
"You can have positive fallout. What if you're talking about a piñata?"#OverheardatLibretto
"Four writers. Ten minutes. One comma."#OverheardatLibretto
It's not all rainbows and unicorns.Libretto Mantra #3
More on this as it deteriorates.Libretto Mantra #2
Do not hurry; do not rest.Libretto Mantra #1
It doesn't take a lot of time, but it doesn't take no time.Libretto Mantra #4
This isn't a library, and it isn't a playground.Libretto Mantra #5
Two people is not a collaboration.Libretto Mantra #6
No fault, no blame.Libretto Mantra #7
Trust, but verify.Libretto Mantra #8
From Turin to the Moon
When my second son had just – only just – turned two months old, we packed up our belongings and our older child and boarded a plane to Italy.
The Secret Weapon of Great Persuaders
It’s possible to get people to adopt your side if it helps them achieve consonance within themselves.
12 Steps to a Successful Campaign Theme
Extracting the needle of a theme from the haystack of the language is a daunting process. Here are some points to keep in mind when faced with developing a theme for a major effort.
Our longstanding familiarity with the South End was put to good use developing a name and story to help our neighbors succeed in Boston’s intensely competitive luxury rental market.
To reinvigorate their community, Emmanuel College engaged Libretto for a total brand refresh.