Articles

What Makes a Memorable Name?

A name for a product, organization, or initiative is like the prow of a ship. As the first thing your audience sees, it sets the stage for how they’ll perceive the rest of your communications. The right name can help ensure your audience is receptive to other elements of your organizational and philanthropic communications.
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3 Signs You Need a Messaging Platform

If your communications are like a fully staged theatrical production with costumes, music, and lighting, then your messaging platform is like the script. Messaging provides the essential building blocks that allow you to articulate your value, key differentiators, and vision.
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Libretto’s Best of 2023

We’re continuing our annual tradition of sharing the movies, TV shows, books, music, and more that touched and inspired us this year—regardless of when these works were actually released.
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Libretto’s Best of 2022

Restricting the content of best-of lists to things produced or released during a single year is, in many ways, fairly arbitrary. Books, movies, or TV shows don't cease to be relevant as soon as the calendar changes. So we put together a selection of some of the things we particularly enjoyed in 2022. Here's hoping they bring you joy, make you think, and entertain you in 2023.
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Libretto’s Best of… Whenever

Around the start of the new year, we like to post lists of the best books, movies, TV shows, albums, and really anything else that we enjoyed over the previous twelve months—regardless of when they may have actually been released. But as 2020 turned into 2021, none of us were feeling especially keen on looking back over the previous year, so we let this tradition go dormant.
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5 Things Communications Professionals Can Learn From Novelists

A few years ago, while visiting a friend who’s a novelist, I peeked into her office and saw that the walls were covered in sticky notes. She was working on a new novel (which just came out, incidentally, and is excellent) and was relying on the sticky notes to track details and chart out her characters’ backstories. I’ll admit it – I was a little jealous. Writing a novel seemed so appealing. Why did I take all those creative writing classes in college, anyway?
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Libretto’s Best of 2019

Restricting the content of best-of lists to things produced or released during a single year is, in many ways, fairly arbitrary. Books, movies, or TV shows don't cease to be relevant as soon as the calendar changes. So we put together a selection of some of the things we particularly enjoyed in 2019. Here's hoping they bring you joy, make you think, and entertain you in 2020.
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Libretto’s Best of 2017

Restricting the content of best-of lists to things produced or released during a single year is, in many ways, fairly arbitrary. Books, movies, or TV shows don't cease to be relevant as soon as the calendar changes. So we put together a selection of some of the things we particularly enjoyed in 2017. Here's hoping they bring you joy, make you think, and entertain you in 2018.
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Libretto’s Best of 2016

Restricting the content of best-of lists to things produced or released during a single year is, in many ways, fairly arbitrary. Books, movies, or TV shows don't cease to be relevant as soon as the calendar changes. Museums and cocktails are almost entirely timeless. With that in mind, we got together to come up with a list of the stuff we enjoyed the most in 2016, in the hopes that some of it might make your 2017 a bit brighter.
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