Championing Literacy for Youth Nationwide
Services
- Institutional Messaging
- Advertising
- Fundraising Communications
- Web Writing
Reach Out and Read is a national nonprofit that champions reading and language-rich activities for infants and children. Libretto and kor group developed a messaging platform and relaunch of their website to provide a compelling explanation of their model and impact for web and donor audiences.
Reach Out and Read (ROR) works in partnership with pediatric clinicians across the country, providing parents and caregivers with books to read to their young ones and vital information about the important role that language plays in healthy brain development. Anchored in rigorous scientific research, ROR demonstrates that daily story time promotes mental stimulation, improves family bonds, and puts children on the path to success later in life.
Libretto and kor group were engaged by ROR to develop messaging, web content, donor communications, and a digital ad campaign to share their model and impact with donor audiences to further inspire engagement and support. Following a thorough discovery process that included speaking with program staff, board members, doctors, and families, we created a series of messages articulating what ROR does and why it matters. We also advised on a relaunch of their website, including drafting a series of landing pages associated with the key messaging areas.
