Boston Public Library Fund

Making Good on "Free to All"


  • Institutional Messaging
  • Fundraising Communications

For a firm whose name means “little book,” it’s no surprise that working with one of the country’s oldest public libraries was practically a dream come true.

In 2019, Libretto was engaged to develop the messaging and brand strategy for the Boston Public Library Fund, the new philanthropic arm of this beloved institution. While city and state funding supports the BPL’s essential services, private philanthropy ensures the Library can pilot innovative new programs, staffing models, and services that meet the evolving needs of patrons and visitors.

The messaging platform Libretto developed is organized into three pillars that represent the major arenas in which the Fund supports the BPL’s work: Sharing Treasures, Activating Democracy, and Unlocking Opportunity. The individual messages make the case for a range of ongoing fundraising priorities, from the restoration of the iconic McKim Building in Copley Square, to citizenship services for new immigrants, to opportunities for adult education and career advancement.

Materials created from this messaging have helped secure funding for programs as diverse as a chef-in-residence, on-staff social workers, and a robust ESL program. Libretto continues to collaborate with leadership from both the Library and the Fund on fundraising communications for major upcoming initiatives at the Central Library.