A Brighter Story, A Second Century

Since 2020, Libretto has worked with The U to develop high-profile content celebrating the equally impressive expansion of its philanthropic culture, which has played an essential role in helping the school achieve its bold ambitions.

Libretto’s partnership with the University centered on developing strategic communications in support of Ever Brighter, the most ambitious fundraising initiative in the institution’s history. As a first step, Libretto developed a fundraising prospectus for the University of Miami Health System (UHealth) and the Leonard M. Miller School of Medicine, which represented $1.5 billion of the $2.5 billion campaign goal. After interviewing Dean Henri R. Ford, development leadership, and physician-researchers from across the health system, we developed a comprehensive document that described how UHealth and the Miller School were transforming the future of health care through impressive accomplishments focused on  bench-to-bedside innovation. These ranged from the first successful human eye transplant in history to the identification of how changes in the brain’s white matter can lead to cognitive disorders.

Our partnership evolved to include multiple projects in support of Ever Brighter. We created the content for a 20-page article announcing the launch of the campaign that appeared in Miami Magazine, the University’s alumni magazine. Libretto also developed the concept and stories for Centennial Talents, an interactive exhibition celebrating the more than 100 endowed chairs established through the campaign. Additional projects included content development for a prospectus developed to fund neuroscience projects; collaborating with President  Julio Frenk on a campaign video timed to coincide with the U’s 100^th anniversary; and an impact report that documented the campaign’s resounding success.