Libretto helps organizations articulate
what they do, believe, and hope to achieve.
Where Innovation Is In the Making
4 Signs Your Organization Needs a Messaging Guide
Not every organization or institution needs a messaging guide, but there are some telltale signs you may want to consider creating one.
"You can have positive fallout. What if you're talking about a piñata?"#OverheardatLibretto
"Four writers. Ten minutes. One comma."#OverheardatLibretto
It's not all rainbows and unicorns.Libretto Mantra #3
More on this as it deteriorates.Libretto Mantra #2
Do not hurry; do not rest.Libretto Mantra #1
It doesn't take a lot of time, but it doesn't take no time.Libretto Mantra #4
This isn't a library, and it isn't a playground.Libretto Mantra #5
Two people is not a collaboration.Libretto Mantra #6
No fault, no blame.Libretto Mantra #7
Trust, but verify.Libretto Mantra #8
Breathing Life Into Deadlines
The origin of the word "deadline" goes back to the notorious Andersonville Civil War prison. Deadlines still have a life-or-death quality about them.
Dulce et Decorum Est
I spent part of the Memorial Day weekend watching Lewis Milestone’s 1930 film adaptation of Erich Maria Remarque’s landmark antiwar novel All Quiet on the Western Front.
Clickbait, "Content," and Our Collective Insanity
We have to click. We need to click. Clicking is survival.